31
Jul
08

Start that $20 Hustle and make a million dollars

Sorry I have been gone. Those who are regular readers know that I am in the process of opening a bar/restaurant and that has been eating into my time and money. But it is an investment and I know that a little work now will pay dividends later. That reminds me of a post I was working on called Start that $20 hustle and make a million dollars.

Most people don’t know what $20 a week can get them. Hell I was told what it would do for me when I was 16 and I didn’t listen. If I had, I would have an account right now with over $100,000 cash in it grown from $20 a week.

To, for some folks, $20 is a drop in the bucket. It is lunch money. For others it means the difference between hamburger helper for the family and just plain helper.

$20 can be found almost under every rock in your neighborhood, if you know what kind of rocks to look for.

I get emails all the time (so if you sent one and I haven’t responded, hang in there, I am working on it). Most of the time it is stuff like “How do I get my hustle going?” or “Where can I get money to finance my hustle?”

The hardest part to locking down a strong hustle is money and patience. If you have ever done any kind of crime, you know that you spend a lot of time waiting. You are either waiting in the bushes for traffic to clear so you can break a window or you are waiting for the store to clear out a little before you run in there. Maybe you are waiting for a foggy night to do your dirt or you are waiting for a homeboy to call you up with the ok on the spot where he works.

Most of the time it is a gut check. You ask yourself, does it FEEL right. Being kids of the 70’s and 80’s my friends and I used to call this our “Spidey Senses”. Some of my other friends called it being ghetto psychic. It is how you know someone is a cop, even though you don’t really know. It is the gut feeling to know that now is the time to act.

But the waiting to act is hard. That is the hardest part to get over. You can have millions in the bank but unless you check the gut, keep it in your pocket. This is why I think that those who grew up in the game have an advantage over those who didn’t. You can smell danger. The other advantage is that you know when to take the risk of running up and smashing that window.

So now that we know that you have to have patience to know when to act, you have got to find the dough. Money has a funny way of multiplying. Think about it. When I was a kid, I sold candy on the schoolyard. I had a little store in my backpack. Actually I carried a duffel bag that was half candy and half books with zippers on both sides. I stole about $2.00 worth of nickel gum and Jolly Ranchers from the 7-11 near my house. I would go back and pay for them as I have the money now but they closed like 12 years ago.

Anyway, I flipped that $2.00 in candy into $4.00 that afternoon. I went and bought $4.00 in candy and sold it for $8.00 the next day. I did this until I was making between $10 and $20 a day net. That’s a pocket full of cash for a 3rd grader in 1983. I took those profits and rolled them into extending my line and setting up distribution (selling candy is like selling crack or weed or anything else). I was the Nino Brown of the elementary school.

But all I needed was that seed money. So here are some ideas for setting up your empire, starting with your first $20. By the way, I have done each of these things myself so i know they work.

Tow Yards – Many Tow Truck companies have impound contracts with the cops. When people don’t pick up their cars, the tow yard doesn’t want to sell them like they are a car lot (they usually don’t have a license to sell cars). So they sell them for scrap to the local junkyards. Offer to sell those cars for them for a split of the profits. They only get $50 to $200 for the salvage on those cars. You might get the car with a salvage title, but my first three cars had salvage titles and that didn’t bother me. Plus a lot of those salvage yards just sell those cars anyway. You are acting as a broker and can list the car on craigslist or ebay if you want. If you have $50 to $200, just ask to buy the car from the lot yourself and don’t split the upsell value.

Recycling – I am not saying go get a bicycle and a bunch of bags and hit the garbage cans. Not that there is anything wrong with that, those people are Hustlers in their own way. I am saying to go by the local bars and restaurants and talk to someone. Maybe it is the owner or the manager or the security guard that is guarding the dumpster. Offer them 50% of the recycled value of the cans and bottles. You swing by once a day, week or month – whatever works. You will make a few extra dollars for sure and you could even turn this into a little business. I used to do this when I was a kid. I didn’t have a car so I would just go to the restaurants around the grocery store and get them to give me their bottles. I would turn them in at the store for cash. It was an easy $10 for an hour of work in 1982 when minimum wage was a little over $3/hr in California.

Mobile Car Wash – If you live somewhere where people like to drive, then going to their homes and telling them that for $5 to $10 you (and your kids or spouse or friends) will wash their cars. If it works out you can set it up so you can stop by once a week to once a month. Use quality soap and nice cloths and bring your own hoses and nozzles so you don’t have to borrow anything from the owner. Make sure you have nothing sharp on you (watches, belts, keys). You can even take a camera with you and take a picture of each car (to document existing damages) and have a check list with a drawing of a car (like the rental places use). In the winter time, shovel snow. Get to really know them and get them on an oil change schedule too.

Be a Mobile Store – People buy water. You can buy it bulk, cheap. Go places where people are exercising (the park, the gym, the community center, little league ball games) with a backpack lined with water resistant cloth (think solar reflectors from PepBoys or thermal blankets). Freeze some of the bottles and put them on the bottom. Make a T-Shirt at Zazzle.com or CafePress.com that say “Water $1.00” or “Snack Pimp” or something like that. If you are in a wheel chair and like to beg for money as your hustle – don’t go panhandle – put some hooks on your wheelchair and be a mobile store. I am far more likely to buy something from you than give you my hard earned money for nothing! And likely people are more likely to give you money if you at least make the effort to sell something.

Make Something – You know how to do something. What are your friends calling you up to help them with? You help people all the time even if it is moving furniture. Do you have a truck, rent yourself on Craigslist for people who need the help. Do you know how to make necklaces? Are you willing to learn something? Open up the PennySaver or phone book to the handyman section. What are other people doing? Learn it and do that too! I have a concrete back patio that my wife wants to stain. It is stamped so there are a lot of brick-like patterns. She wants me to get out there and stain each “brick” individually in alternating colors. Yeah, it will look good and it is easy to do – but I don’t want to do it. I would pay someone $500 to come do it for me over the weekend. I would pay for the stain, brushes and kneepads. And in California as long as it is under $500 you don’t need a contractor’s license. There are a lot of guys like me with more money than time. You have more time than money. Go get their money.

So there are 5 solid ideas. Not everyone can do all of them but anyone can do at least one of them. Take that little money you get and throw it into a CD or savings account or Roth IRA or mutual funds or something. Sit on it and let it grow until you find the next hustle.

If I had done this when I was 16, and increased my savings to my earnings, as I got older – I would have over a million dollars cash in that savings account. Life is funny like that. When you get older you see all the missed opportunities. But while you are looking back at them, don’t forget to look around at the here and now. You don’t want to be 10 years older looking back to now thinking about all the opportunities that you are missing right now.

That bar/restaurant I am opening started from $20. I fixed some computers and stuff when I was 16 years old. I taught myself how.  I read books at the library and hung out with other people in that kind of stuff and learned what I could. I charged $20/hr to fix any computer problem that I could fix. I used that money to buy a 1966 mustang for $1,200. I sold that Mustang for $2,500 to help put together the down payment to buy my first house. I sold that house for $200,000 more than I paid for it. I took about $100,000 of that and paid off all my debt and used the rest to buy a crappy little bar in the ghetto. The other $100,000 I used as a down payment on the next house.

I set that bar up, cleaned it up and squeezed every dime out of it until it was the most successful 1100 square feet in that neighborhood. I took the money from that and leased a very high traffic and visible spot in the good side of town. Just by moving into the new building the value of that business has doubled. Remember what they say about real estate? Well it is the same for businesses too – “Location, Location, Location”. The day I open the doors the business will be worth about $500,000.

It all started from a $20 hustle.

Keep Hustling


18 Responses to “Start that $20 Hustle and make a million dollars”


  1. 1 Susan Kishner Jul 31st, 2008 at 1:08 am

    Great post. I will read your posts frequently. Added you to the RSS reader.

  2. 2 Nightmare Jul 31st, 2008 at 5:21 pm

    Nice work on the $20 thought process….if only we had that pesky time machine to tell our younger selves that the $20 case would be worth a cool mil 20 years later, when you need it…they always say that youth is wasted on the young, you have provided a perfect example.

    Having spent my “Hustle” years in CA I would love to know where your Bar is. There is an outside chance that I know people you know. I was in the Bar biz out there for about 6 years, from Door, to cook, to manager, to GM, I have done it all.

  3. 3 J. S. 3 the boss Aug 9th, 2008 at 1:53 pm

    man I’ve tried this cd hustle(cause I do my own music and beats) but it ain’t working, I wanted to ask if I should set a little marketing by distributing some notes about my CDs to people? Wath you say?

  4. 4 The Hustler Aug 10th, 2008 at 6:19 am

    The Boss,

    Let me get this straight. You are selling beats right? You are having a hard time getting them out there or getting people to buy them right? Seriously, that is a hard hustle because so many people are doing it.

    There are a couple of things that you could do to get some more networking. Hit up the local studios and make friends with the local producers so they know your work (that goes for local djs and radio djs, club musicians etc). Get a CD business card (a cd shaped like a business card) and put a few sample beats on them and hand them out to everyone (after you put your business card graphics on the blank side). Get a website and try to set it up to sell your beats online. Get a myspace page and play your beats on their MP3 player then change it up every few days (it sets up alerts to all your myspace friends). Use myspace to connect to as much talent as you can find out there. Partner up with merchandising companies that make CD graphics, tshirts etc (use their connections and share yours with them). Since you are dropping beats, I will assume you are into hip-hop. Hit places that serve the same clientele. Tattoo shops, jewelry shops, barber shops, swap meets and promote. You could split space at the swap meet and play your beats, hold a contest for best freestyle. Have your friends come by and compete. If you do this, you will have all the local acts swinging by to check out your stuff.

    Never be afraid to tell someone what you do. However, if you want professional work, you need to be professional. I don’t even mess with the clowns that run up to me when I am out who try to act like they are my “Homie” or “Cuz” or whatever. They act like they are in or down with me – they could be handing out gold coins and I wouldnt knwo because I don’t want to hear anything they have to say.

    If you step to me with a “Excuse me, I don’t want to take up too much of your time but I wanted to introduce myself to you. I am Joe, I am a professional musician and composer who specializes in hip-hop music. I am looking for other professionals who appreciate hip-hop music and would like to take advantage of what I have to offer.” You might have a few minutes of my time. You might even get a business card.

    Those are a few ideas. I don’t know if you have tried all of those. These are some pointers. If you have then try to expand your offering to produce all ancillary services for hip hop artists. Keep learning and expanding until you become known as the goto guy for anyone trying to break into the business in your town. That means hooking up with a web designer and getting him/her to cut you a break on their hourly rate so you can resell it (30% to 50% is typical). Same goes for tshirt guys, graphic designers, printers etc.

    I hope that helps.

  5. 5 tony b Feb 11th, 2009 at 8:12 am

    We in the same field hustler man.

  6. 6 Domino Jump May 14th, 2009 at 8:05 pm

    Good stuff man, this was very informative. Great site!

    Check me out as well

    http://www.krewfirm.wordpress.com

  7. 7 shayan Jul 26th, 2009 at 3:44 am

    the blog was useful . I get your point but i cannot do these things . im 16 and i went from rich to broke . know i hustle my way through but they dont pay . i got the coke , all i need is someone to show me the ropes .

  8. 8 DD Dec 4th, 2009 at 3:17 am

    I flipped that $2.00 in candy into $4.00 that afternoon. I went and bought $4.00 in candy and sold it for $8.00 the next day.

    how did you do this dont people usually buy it for less then it sells ??

  9. 9 Trueman Jul 8th, 2010 at 12:08 am

    I’ll have to thank Pledger for puttin’ me on to this site. I like it and will definitely be back. It shows you can start small and grow big.

  10. 10 yankaway Jul 11th, 2010 at 10:12 am

    yeah man dig that a hustler iam a hastler and it goes without saying that emotions and sh&^ can ruin you. you give alot of practical hans own methods and system to implement and they are beautiful to me. however noone is superman wit it you dig i m asking for insightful thoughts about your my)mentality how do i keep my mind sharp away from a hustle relaxing techniques man i stopped one hustle for a2 years now and i been itchy but cautios not to put my self in a precarious situation. i have my son as my main inspiration and sort of governor to my addiction to stree hustling. you know however once we turn it on family values and the like can be turned off like a light switch. tell me something good if you can underdig my plight. before i ever in the dark peace

  11. 11 DAMJ86 Mar 20th, 2011 at 11:49 pm

    I have been hustling on my own ever since I was around 17 years old. Working on computers like you stated, I learned it all on my own with no prior experience. I just decided that I was tired of getting them fixed and decided that I would try and fix them my self and started doing research about computer and what’s inside of them, Now I am on my way of starting my First Business for myself. I am super excited to read this article because its almost the exact way I have bettered myself with my side hustle! :) Good luck guys and gal’s.

  12. 12 Real Hustlin Apr 21st, 2011 at 9:56 pm

    Sellin crack and weed is tottaly different, you gotta think bout gettin caught sellin candy noones gonna know you stole candy. Your already home free on that candy. I hustle that weed and i make so much profit. I go in buy a oz. For 420(ya its ironic) and i flip that too 800 real talk. I stack up im 15 and i got 5k just sittin in my room.

  13. 13 sam Aug 27th, 2011 at 2:03 am

    thank you alot for this im turning sixteen in a month and now i know being a millon air isnt impossible you just got to want it really bad. ill keep reading

  14. 14 The Hustler Aug 29th, 2011 at 6:04 am

    When I was a kid. I would buy large packs of candy (A bag of Starbursts or something similar) and sell the individual pieces. When you have a captive audience like a schoolyard, other kids have less access to candy, but more access to funds – deals can be struck. This is the business model of 7/11 – convenience comes with a surcharge.

  15. 15 The Hustler Aug 29th, 2011 at 6:18 am

    I paid $100k for my first bar – paid cash. I flipped a house and came up $220,000. We an compare credentials but the difference is, I wont go to jail and I stack zeros while you stack dimes. Take that game knowledge and $5,000 you have sitting in your room and make it into something. Don’t buy into the hype little homie. Theres no 401k for drug dealers.

  16. 16 The Hustler Aug 29th, 2011 at 6:48 am

    Hey man, you cant father your kid from the pen. Thats the first thing you have got to get right. I understand your situation. There is not a person I know who has come up from the street level that hasnt thought about going back. Sometimes they get access to something that can easily be exploited for big cash. Its hard to look that down. Some have thir hustle fall through and its easy to go back to what you know. Bottom line is there is always another angle. It doesnt have to be much. Look at the posts I have put up and come up with your own. I was in Vegas a few weeks ago and every corner had some guy selling icey water bottles. My wife was shocked “I would never buy water from someone on the street.” But I knew what was up. That was one of my hustles. And if no one was buying, they wouldnt be there right? And the cleaner and neater the guy selling water was – the more water he sold. Keep at it hustler, dont give up.

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