Archive for the 'Strategies' Category



07
Nov

If it aint broken, it’s because you aint looking hard enough.

I get emails, phone calls and questions all the time from people trying to find their own “Hustle”.

How do you find a hustle?

What is the right hustle for me?

How do I know the right hustle when I find it?

First, let me define what a hustle is for all of our non-American visitors. A hustle is a culmination of a goal and a vehicle to create personal wealth. A hustle isn’t simply a job, or having something to sell. It is having all the parts to make your business successful. It is the distribution, the marketing, the legal, the suppliers etc etc. A hustle, by all definitions, is a complete business opporunity with a plan for success.

Make sense? Cool, now let’s rock it out.

Continue reading ‘If it aint broken, it’s because you aint looking hard enough.’

27
Oct

starting a business is like robbing a bank – create a plan

If you havent already, go back and read these posts.

If you want to be rich, you need a crew
How to pick your million dollar crew
Starting a business is like robbing a bank - organize your crew 

You need a plan – Fail to plan and plan to fail. That is the facts jack. The more time you spend on the plan and the more time you spend on putting together your crew, the better your chances of pulling it off. BUT! If you spend too much time planning and organizing, you crew will get restless. You run the risk of your team spilling your plan to someone else or going rogue. You will wake up one day and read in the paper how the whole thing went down without you. It has happened to me. It eats you up inside when you see your big idea in the newspapers. What do you need for a plan?

Goal Strategy – You want to get in and out with bags of cash and not go to jail right? Well right that down. You need to know what you are going to do. You need a direction, a general layout of what you are trying to accomplish. It doesn’t need to be detailed, it needs to be specific.

Continue reading ‘starting a business is like robbing a bank – create a plan’

16
Oct

starting a business is like robbing a bank – organize your crew

In the literal sense and the metaphorical sense – starting a business is exactly like robbing a bank. It is risky, confusing, exciting and dangerous and if you keep a cool head and stick to the plan – you might get out with some cash.

So, how do you plan a bank robbery (start a business)? Well this will assume that you have read the first two articles on this multi-part series – If you want to be rich then you need a crew and How to pick your million dollar crew. If you haven’t read these then you aren’t ready to read this. The first thing you need to pull off a successful job is the right crew. Continue reading ‘starting a business is like robbing a bank – organize your crew’

01
Oct

How to pick your million dollar crew

Maybe you were blessed with the right group of friends. I wasn’t. I knew one “Rich Kid” but only because he was hooking up on the side with a poor girl from my neighborhood. Once he went off to college he left her behind. We all tried to warn her – but she wouldn’t listen. She was in love and was convinced that we just didn’t understand him.

We understood him better than she thought.

Thats the problem with picking the people around you. Sometimes your heart gets in the way of your brain. My first real crew got together when I was about 6 years old. We ran a little syndicate at the elementary school. We sold a product that had universal appeal and cost us nothing to get. We could have put any price on it because we cornered the market – but we wanted to make money, so we priced it at what would generate the most sales. Continue reading ‘How to pick your million dollar crew’

16
Sep

If you want to be rich, you need a crew.

Everyone has heard the mantra of “Group Strength”. Usually it is followed by an example of how one stick can be broken but a bundle cannot. You will hear how one battery has power, but a bundle of batteries are stronger for longer periods of time. You will see evidence in team building exercises to solve problems.

No mater how lame these exercises are, they are right. If you want to get something done – you need a group. You need a crew.

Any successful project requires a strong crew. If you are unfamiliar with the term, a crew is a team. Every crew is made up of different individuals, each with a particular skill, asset or talent.

If you have ever robbed a bank, committed burglary, or any crime that involves planning, implementation, extraction or escape and then a turnover of goods – you have had a crew.

A crew gives you access to knowledge, goods, skills, services and protection. They are your team. Everyone must play their part.

In business, your crew is your team. It can be your partners, your advisors, your distributors, your mentors, your marketers, your spouse – whoever you can trust. And if you can’t trust them, whoever you can trust to act in their own best interest while serving yours.

I am a fan of Henry Ford. Forget about the speculation that he was a racist prick and just look at what he was able to do. Continue reading ‘If you want to be rich, you need a crew.’