Archive for the 'Personal Notes' Category

28
Jan

I got called out today – I’m a Hustler not a Gangster

By The Hustler 4 Comments
Categories: Author Background, Being a Hustler, Personal Notes and Strategies

I was heading out to the office this morning and hit my emails before I hit the door.

I saw I had a comment where I was told that "Every man is out for himself" and I hustle "Pussy Style".

The point of the comments were that I need to be a gangster to really be on my hustle.

I disagree. I think the gangster level hustle is only the beginning. I used to run my game on the street. I even came up a little. I wasn’t pulling $3 million dollars as the poster claims but I was flipping about $100k a year when I was in my late teens. Sad thing was, like many gangsters, I was spending it as fast as I was making it. I had a solid crew, but the thing about being in that game is you are "Out for yourself" and in a volatile world like being caught up in the game, sometimes someone will flip on you to save their own ass. In my world (now) that could mean that the IRS come knocking or code enforcement shows up at one of my businesses or at worse, one of my businesses fail. When i was in the game, I had to worry about people fire-bombing my house (actually happened), being shot at or drivebys (actually happened), being stabbed (actually happened) or people going after my family (actually happened). Those are liabilities that I am not willing to accept anymore because I know that I don’t have to.

I can have all my chips AND not have to worry about someone else coming at me sideways.

The idea at that level of the game is that your hustle will always be strong and the game will never change. It reminds me of when crack hit the streets (and again when Meth came up). All those gangsters making their chips on heroin and weed and coke were watching their customer base dry up. On the inverse, there were a few big players in the crack game that were coming up. You had big names like Monster Kody and Tookie Williams, the originators of the street gangs that ran the drug industry in Los Angeles.

These guys started buying property (investing in real estate) to hide their dope and their cash. They put money on the streets, helping folks pay their rent and for sports leagues to build a community that would support and protect them (investment and community development). At any point, they could have probably run for city council and won in their districts. They were real kingpins. The problem with those cats and the likes of George Jung and others who came up pushing dope and violence is that they get trapped.

They never stop and look around and say, if I keep going this way, I will end up dead or in jail. I could lose it all in a minute. One bad decision and it is all gone. I could take all this money, drop out and flip it in legitimate enterprise. I could have all the money, fame, and luxury and never have to worry about a lick gone bad or a sucker with a gun at my door. I would never have to worry about a nosey cop or a dirty cop with a hand out. Life would be uncomplicated and easy.

Thats the limit of the gangster hustle. I might be on a "Pussy Hustle" now, but now when I see cops, they nod at me. They know me. If they jam me up, I can call my councilmember, who I am on first name terms with and have it handled. See the city doesn’t like to have upstanding business owners harassed by the local boys in blue. It affects their income. As a legitimate employer, I have power over the politicians. As someone who knows how to work with the media, I have power. As someone who knows how to motivate people and make things happen, I have power.

I think Ice T said it best when he said, "Real Gangsters wear trenchcoats, wear black suits, black ties and seek votes". Remember that and the old saying "Game recognizes game."

Politicians don’t care about Gangsters, but they are terrified of Hustlers in suits with the ability to speak to the press and make a point.

The Gangster hustle is short term at best. It is lucrative, you make money, you have a little fame (locally) and get to do some crazy stuff and have a good time (if you can deal with the hard life).

But it is a short term hustle with no retirement plan and serious liabilities. To the reader that sent me that email, get out man. Get out of the game and into your Hustle. Take all that knowledge you have learned on the street and flip the script. You might be making millions in the hood but you could be making hundreds of millions in "The World".

The last thing you said was, "Run with the big dogs".

I do, I chat with millionaires and billionaires that make decisions and run hustles that affect the world.

They don’t get much bigger than that and I never have to worry about taking one in the chest while playing cards with them.

So respect to you man. You came up the hard way, but you came up anyway. If I could impart a little wisdom your direction, it would be "You don’t have to stop being a gangster, just elevate your hustle. Take it out of the streets. Remember, real gangsters wear suits. "

Keep Hustling

06
Aug

There is nothing between us but air and opportunity

By The Hustler 7 Comments
Categories: Author Background, Being a Hustler, Personal Notes, Sales Training and Strategies

I said that the other day out of reflex. I hadn’t said it in a long time. I was joking around with one of my buddies, play-fighting if you will. It is one of those standard responses when someone wants something from you (even if all they want is a fight) and you are trying to motivate them to make a decision.

Normally it is two guys squared up, ready to fight. Both are willing to go the next step, but neither wants to commit to the next step on their own. But no matter what the circumstances, neither wants to take the first punch. They each want the other to make the first move so that they can react. They are waiting to follow, neither want to lead.

That strategy has always bothered me. In the schoolyard, guys would talk tough. They would bump chests, push each other, talk about each other’s mommas – they would do everything but commit to the first punch. This is what I knew of school yard fights in the 3rd grade. It took an older guy to teach me that it was the one who threw that first punch who usually came out on top. It was the guy who had the heart to act first.

R.T. was an O.G. in the literal sense. He was my best friend’s older brother. He was a gangster who worked his way to the top of the game (at the street level that is). He died around the age of 26 doing gangster shit. But before that, R.T. taught me how to fight. My dad taught me how to box, my mom taught me how to find sticks and rocks when your hands can’t do the job (see how men and women attack a problem differently?). R.T. taught me how to survive for real. Continue reading ‘There is nothing between us but air and opportunity’

31
Jul

Start that $20 Hustle and make a million dollars

By The Hustler 7 Comments
Categories: Author Background, Being a Hustler, Financing Your Hustle, Money, Money Making Ideas, Personal Notes and Starting a Business

Sorry I have been gone. Those who are regular readers know that I am in the process of opening a bar/restaurant and that has been eating into my time and money. But it is an investment and I know that a little work now will pay dividends later. That reminds me of a post I was working on called Start that $20 hustle and make a million dollars.

Most people don’t know what $20 a week can get them. Hell I was told what it would do for me when I was 16 and I didn’t listen. If I had, I would have an account right now with over $100,000 cash in it grown from $20 a week.

To, for some folks, $20 is a drop in the bucket. It is lunch money. For others it means the difference between hamburger helper for the family and just plain helper.

$20 can be found almost under every rock in your neighborhood, if you know what kind of rocks to look for.

I get emails all the time (so if you sent one and I haven’t responded, hang in there, I am working on it). Most of the time it is stuff like “How do I get my hustle going?” or “Where can I get money to finance my hustle?”

The hardest part to locking down a strong hustle is money and patience. If you have ever done any kind of crime, you know that you spend a lot of time waiting. You are either waiting in the bushes for traffic to clear so you can break a window or you are waiting for the store to clear out a little before you run in there. Maybe you are waiting for a foggy night to do your dirt or you are waiting for a homeboy to call you up with the ok on the spot where he works.

Most of the time it is a gut check. You ask yourself, does it FEEL right. Being kids of the 70’s and 80’s my friends and I used to call this our “Spidey Senses”. Some of my other friends called it being ghetto psychic. It is how you know someone is a cop, even though you don’t really know. It is the gut feeling to know that now is the time to act.

But the waiting to act is hard. That is the hardest part to get over. You can have millions in the bank but unless you check the gut, keep it in your pocket. This is why I think that those who grew up in the game have an advantage over those who didn’t. You can smell danger. The other advantage is that you know when to take the risk of running up and smashing that window.

So now that we know that you have to have patience to know when to act, you have got to find the dough. Money has a funny way of multiplying. Think about it. When I was a kid, I sold candy on the schoolyard. I had a little store in my backpack. Actually I carried a duffel bag that was half candy and half books with zippers on both sides. I stole about $2.00 worth of nickel gum and Jolly Ranchers from the 7-11 near my house. I would go back and pay for them as I have the money now but they closed like 12 years ago.

Anyway, I flipped that $2.00 in candy into $4.00 that afternoon. I went and bought $4.00 in candy and sold it for $8.00 the next day. I did this until I was making between $10 and $20 a day net. That’s a pocket full of cash for a 3rd grader in 1983. I took those profits and rolled them into extending my line and setting up distribution (selling candy is like selling crack or weed or anything else). I was the Nino Brown of the elementary school.

But all I needed was that seed money. So here are some ideas for setting up your empire, starting with your first $20. By the way, I have done each of these things myself so i know they work. Continue reading ‘Start that $20 Hustle and make a million dollars’

16
Jun

18 things a hustler needs to know how to do

By The Hustler 5 Comments
Categories: Being a Hustler, Personal Notes, Planning and Strategies

Ok, for some of you this list is going to be a little basic or cover some ground that you have already covered. But lately I have been getting some emails and messages from folks who really did come up from the street or didnt have someone to teach them this stuff. Everyone has to start somewhere. So here are a few things you need to have a handle on before you can step up your game. 

  1. Give good advice.
    At some point, someone is going to ask your opinion about something personal. Short and sweet is the key. If someone tells you their wife is sleeping around or their kid is an asshole – they don’t want to hear a 2-hour lecture on your childhood (unless you are buying the beers). Give advice that helps in one or two sentences. If you can’t do that, then you haven’t thought about the question hard enough.

    Friend: “My wife is sleeping with my best friend. It is driving me crazy. What do I do?”

    You: “Anyone sleeping with your best friend is not your wife and anyone sleeping with your wife is not your best friend.”It may not be what they want to hear, but it is an irrefutable statement. It also may give them a new perspective to start from.

  2. Tell if someone is lying to you.
    Everyone has a theory. I like these: Liars change the subject quickly. Liars like to say “Honestly”, “Can you believe it?”, “You know you can trust me.” or swear you to secrecy. Liars will sometimes stare straight at you and employ a dead face. Liars place objects between themselves and you during a conversation. Forbes Magazine published a little on this too.
  3. Shake hands.
    Steady, firm, pump, let go. Use the time to make eye contact, since that’s where the social contract begins.
  4. Read some non-fiction.
    You may enjoy Stephen King or some other horror or romantic novels. But no one gets rich reading this stuff. Also in business company, these authors never come up. However, Larry Winget, Suze Orman, Seth Godin and authors like that – all the time.
  5. Not monopolize the conversation.
    When I was younger, I suffered from this affliction. You want to be heard. You want people to notice you. You take it from the fact that everyone around you is letting you talk because you are saying some smart stuff. The fact is the opposite. There is an old saying – “It is better to be quiet and be thought a fool, than to speak and remove all doubt.”
  6. Buy a suit.
    Avoid the $99 suit sales if you can. Know your style and what you need it for (work, funerals, court). Squeeze the fabric into a fist — if it bounces back with little or no sign of wrinkling, that means it’s good, sturdy material. And tug the buttons gently. If they feel loose or wobbly, that means they’re probably coming off sooner rather than later. The jacket’s shoulder pads are supposed to square with your shoulders; if they droop off or leave dents in the cloth, the jacket’s too big. The jacket sleeves should never meet the wrist any lower than the base of the thumb — if they do, ask to go down a size. Always get fitted. Labels aren’t that important until you start running with the $2,000 to $5,000 suit crowd – but fabric and patterns matter. Stay with the basic colors and patterns. Get creative with the shirt and tie. That’s where you add flavor. I found this video too.
  7. Talk out a fight or know how to throw a solid punch. Continue reading ‘18 things a hustler needs to know how to do’
29
May

You need to move forward to move up

By The Hustler 3 Comments
Categories: Being a Hustler, Building a Crew, Personal Notes, Planning, Procrastination and Starting a Business

The only person I have ever seen that didn’t have to follow this rule was Michael Jordan and Superman.

I talk to a lot of people about a lot of things. I just got back from an event where I spoke to a large group of people. It was a little intimidating; there were hundreds of people there. Most of them were highly educated professionals. They were the tops in their industry.

I got off stage and was greeted by their positive feedback, requests for personal consultations with their companies and general adoration of my grasp of the subject matter. I was feeling pretty good.

It took me almost two years to get that speaking gig. Since then (about two weeks ago) I have been offered two more bookings to speak – paid, all expenses covered for travel to cool locations. I have been offered a few paid consultation projects and even an offer to be a consulting partner on a new business venture. Continue reading ‘You need to move forward to move up’

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