I know a lot of you are out there struggling right now. The economy is bad. Unemployment is up. There is no a lot of money to go around (so it seems).
Then you hear on the finance channels that now is the time to invest. Days like these are the days that made the Rockerfellers the Rockerfellers.
Thats true – these are. But the Rockerfellers weren’t broke before the depression either. So, here is what I hav been up to.
The restaurant is open. I ran into a beef wih the local police because they didnt want me to open. That process cost me an extra $15,000 that we didn’t plan for. That pissed me off because the issue seemed “made up”. But I got over it. After 8 months of being open we are scratching at profitability. That means I am about 10% away from operating in the black which, in this industry is considered miraculous.
But there is work to be done. I have a lot of competitors and folks who have connections that do not want to see me be successful. But all of that makes me stronger. See, while they are focused on me – I am focused on their customers. Which strategy do you think will bear more fruit?
A few of my other businesses have been hit hard by the economy. Fortunately I believe in diversification. For me, that means I have multiple products and services that I offer my clients. One of those products replaced a more expensive service. So clients that have had their budgets cut and can’t afford our big expensive services, can still work with us and know that we are solving their problems. This means that I didn’t lose a client – instead I just solve their problems differenly. This has also earned me some attention in a few national publications in he industries that I serve. That brought me new clients.
We are about to launch that new business I told you all about. I know, launch a NEW business? Remember what I have said before. There is opportunity in every environment.
I can’t go into detail on what he project is right now but it is timely and here is an unfilled market. That is a good start. The part that is really interesting is that I am doing it with a partner. I am going to try it again.
Partnerships have never worked out well for me. I think I may have even recommended to you all to avoid them. I am hoping this will be one of those rare exceptions.
I was completely up front wih my partner (who has been a friend for a long time. He even hired me once for a job when I was 18 years old ) I told him that I have never had a partnership work out. Never. Neither has he (except for his wife). We are working out a partnership agreement. I am hoping that wisdom will temper this new relationship. I am betting on success. The idea is too good to not pursue and neither of us would pursue it alone.
I have a lot more to say and I will try to keep up with this momentum. Right now I am typing from the ba, on my laptop. I have been coming in more ad instead of sitting n my ass or watching TV – I am ging to try an talk with you folks.
Keep your head up and keep hustling.


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