Everyone has heard the mantra of “Group Strength”. Usually it is followed by an example of how one stick can be broken but a bundle cannot. You will hear how one battery has power, but a bundle of batteries are stronger for longer periods of time. You will see evidence in team building exercises to solve problems.

No mater how lame these exercises are, they are right. If you want to get something done – you need a group. You need a crew.

Any successful project requires a strong crew. If you are unfamiliar with the term, a crew is a team. Every crew is made up of different individuals, each with a particular skill, asset or talent.

If you have ever robbed a bank, committed burglary, or any crime that involves planning, implementation, extraction or escape and then a turnover of goods - you have had a crew.

A crew gives you access to knowledge, goods, skills, services and protection. They are your team. Everyone must play their part.

In business, your crew is your team. It can be your partners, your advisors, your distributors, your mentors, your marketers, your spouse – whoever you can trust. And if you can’t trust them, whoever you can trust to act in their own best interest while serving yours.

I am a fan of Henry Ford. Forget about the speculation that he was a racist prick and just look at what he was able to do. Continue reading ‘If you want to be rich, you need a crew.’