18
Aug

The Art and Science of Guerrilla Pimping the Competition

To some of you, this might be a new term. This refers back to a type of pimping dubbed “Gorrilla Pimping”. This is the type of pimp who would keep his girls in line by beating them, threatening them or even killing them.

The Gorilla Pimp only knows one way to communicate, “It is my way or the dead way.” It is effective even if it does seem cruel. Other pimps steer clear of the Gorilla Pimps because they are likely to set you on fire in the middle of the street just to make a point. But their tactics work. Girls are too terrified to leave or disobey and competing pimps would sometimes just move to another neighborhood.

Real pimps an players will tell you that true smooth pimping is when the girls actually love their pimp. They WANT to give them all the money. The loyalty is to the death and those girls will go out and recruit other girls to help out their “family”.

Gorilla pimps go after the weak and strong. They don’t care. They scare their employees into submission and their competition into leaving. Every pimp and hustler has a litle Gorilla in them, but the smart ones keep him in the cage unless absolutely neccesary.

So now that you know what a Gorilla Pimp is, lets talk about the business equivelent – Guerrilla Pimping. And yes that term is copyrighted and no you cant use it. I am writing a book about Guerrilla Pimping so sit back and get  a sneak peek. Continue reading ‘The Art and Science of Guerrilla Pimping the Competition’

12
Aug

Pulling the trigger.

Eminem posed the question – “If you had one shot, one opportunity, to seize everything that you have always wanted, one moment, would you capture it or just let it slip?

Now this post isnt about rap or rappers. It just goes to show that everyone recognizes that there are times in life where you make a decision to move and make moves or stay where you are and let the moment slip.

The challenge to this scenario, in grabbing this opportunity when it presents itself is that we dont usually see the opportunity until it has passed.

How many times have you been driving and look back just in time to see you have missed your freeway exit? Happens to me all the time (usually because I am on the phone or singing). I have my mind on other shit and I end up wasting time heading to the next exit to flip around to head back to the right exit. Once this happened to me driving from Los Angeles to San Francisco. I missed the 99/I-5 split. I had to double back. That minor mistake cost me an hour of lost time or 1/6th of the total trip time.

Instead of being on the freeway you are bumpin through life. You are sweating the husband, wife, girlfriend, boyfriend, parents or whoever. You have your head up your bosses ass to get a raise or your own trying to figure out how you are going to spend your weekend. You have your eyes crossed while trying to ake a U-turn – whatever. You have so much going on that you forget where you are going. Sometimes you are so focused on where you are going that you miss the detour signs telling you that you are heading for a dead-end.

You have to be focused, but not too focused. You have to concentrate, but not so much that you block everything else out. You have to move quickly, but not so fast that you can’t make a turn if a dog runs out in front of you.

Your brain is powerful enough to take in a lot of information if you teach it to filter out the bullshit.

There are people around you who want you to fail. I have touched on this before. These are people who have their own mtives. Sometimes their motives are even hidden from them. They don’t knw they are sabbotaging you. They tell you things like:

  • Hey, slow down and smell the roses.
  • All work and no play…
  • You are going to work yourself to death!

Are they right? Only you know for sure. You have made the decision to get on that road, put the keys in the ignition, and start the car and go. It is your foot on the accelerator. You determine how fast you want to go. The question is – how soon do you want to get there?

I like driving at night. People are out of my way. Roads are clear. I can go faster. But then I hear

  • But that’s when the drunk drivers are out!
  • But no one is on the road; you are more likely to get pulled over.
  • What if you fall asleep, crash or have an accident? No one will see you!

But for me, those are minor riskes that I can prepare for. I can drive without speeding (too much). I can keep an eye on traffic – fewer people on the road allow me to be more maneuverable in avoiding accidents. I can take a nap before I drive away. I can have all my fluids and tires checked for safety. All those things that they say to stop me from going are relatively preventable. The gain is that I get to my detination 2 to 4 hours faster (depending on L.A. traffic).

The benefit outweighs the manageable risks.

So, I’m going to keep this one short. Here is my point. If you have something you want to do or somewhere you want to go then pull the trigger. Make sure you have extra gas in the tank. Make sure you check the tire pressure and fluids. Make sure you are rested and ready. Make sure yu have your course plotted and planned and an alternat route in case there is trouble along the way. When you have done all that – smash on the accelerator.

It is the only way you are going to get where you want to go before everyone else, with time to spare.

Keep Hustling

11
Aug

A Hustler Update

I know a lot of you are out there struggling right now. The economy is bad. Unemployment is up. There is no a lot of money to go around (so it seems).

Then you hear on the finance channels that now is the time to invest. Days like these are the days that made the Rockerfellers the Rockerfellers.

Thats  true – these are. But the Rockerfellers weren’t broke before the depression either. So, here is what I hav been up to.

The restaurant is open. I ran into a beef wih the local police because they didnt want me to open. That process cost me an extra $15,000 that we didn’t plan for. That pissed me off because the issue seemed “made up”. But I got over it. After 8 months of being open we are scratching at profitability. That means I am about 10% away from operating in the black which, in this industry is considered miraculous.

But there is work to be done. I have a lot of competitors and folks who have connections that do not want to see me be successful. But all of that makes me stronger. See, while they are focused on me – I am focused on their customers. Which strategy do you think will bear more fruit?

A few of my other businesses have been hit hard by the economy. Fortunately I believe in diversification. For me, that means I have multiple products and services that I offer my clients. One of those products replaced a more expensive service. So clients that have had their budgets cut and can’t afford our big expensive services, can still work with us and know that we are solving their problems. This means that I didn’t lose a client – instead I just solve their problems differenly. This has also earned me some attention in a few national publications in he industries that I serve. That brought me new clients.

We are about to launch that new business I told you all about. I know, launch a NEW business? Remember what I have said before. There is opportunity in every environment.

I can’t go into detail on what he project is right now but it is timely and here is an unfilled market. That is a good start. The part that is really interesting is that I am doing it with a partner. I am going to try it again.

Partnerships have never worked out well for me. I think I may have even recommended to you all to avoid them. I am hoping this will be one of those rare exceptions.

I was completely up front wih my partner (who has been a friend for a long time. He even hired me once for a job when I was 18 years old ) I told him that I have never had a partnership work out. Never. Neither has he (except for his wife). We are working out a partnership agreement. I am hoping that wisdom will temper this new relationship. I am betting on success. The idea is too good to not pursue and neither of us would pursue it alone.

I have a lot more to say and I will try to keep up with this momentum. Right now I am typing from the ba, on my laptop. I have been coming in more ad instead of sitting n my ass or watching TV – I am ging to try an talk with you folks.

Keep your head up and keep hustling.

28
Jan

I got called out today – I’m a Hustler not a Gangster

I was heading out to the office this morning and hit my emails before I hit the door.

I saw I had a comment where I was told that "Every man is out for himself" and I hustle "Pussy Style".

The point of the comments were that I need to be a gangster to really be on my hustle.

I disagree. I think the gangster level hustle is only the beginning. I used to run my game on the street. I even came up a little. I wasn’t pulling $3 million dollars as the poster claims but I was flipping about $100k a year when I was in my late teens. Sad thing was, like many gangsters, I was spending it as fast as I was making it. I had a solid crew, but the thing about being in that game is you are "Out for yourself" and in a volatile world like being caught up in the game, sometimes someone will flip on you to save their own ass. In my world (now) that could mean that the IRS come knocking or code enforcement shows up at one of my businesses or at worse, one of my businesses fail. When i was in the game, I had to worry about people fire-bombing my house (actually happened), being shot at or drivebys (actually happened), being stabbed (actually happened) or people going after my family (actually happened). Those are liabilities that I am not willing to accept anymore because I know that I don’t have to.

I can have all my chips AND not have to worry about someone else coming at me sideways.

The idea at that level of the game is that your hustle will always be strong and the game will never change. It reminds me of when crack hit the streets (and again when Meth came up). All those gangsters making their chips on heroin and weed and coke were watching their customer base dry up. On the inverse, there were a few big players in the crack game that were coming up. You had big names like Monster Kody and Tookie Williams, the originators of the street gangs that ran the drug industry in Los Angeles.

These guys started buying property (investing in real estate) to hide their dope and their cash. They put money on the streets, helping folks pay their rent and for sports leagues to build a community that would support and protect them (investment and community development). At any point, they could have probably run for city council and won in their districts. They were real kingpins. The problem with those cats and the likes of George Jung and others who came up pushing dope and violence is that they get trapped.

They never stop and look around and say, if I keep going this way, I will end up dead or in jail. I could lose it all in a minute. One bad decision and it is all gone. I could take all this money, drop out and flip it in legitimate enterprise. I could have all the money, fame, and luxury and never have to worry about a lick gone bad or a sucker with a gun at my door. I would never have to worry about a nosey cop or a dirty cop with a hand out. Life would be uncomplicated and easy.

Thats the limit of the gangster hustle. I might be on a "Pussy Hustle" now, but now when I see cops, they nod at me. They know me. If they jam me up, I can call my councilmember, who I am on first name terms with and have it handled. See the city doesn’t like to have upstanding business owners harassed by the local boys in blue. It affects their income. As a legitimate employer, I have power over the politicians. As someone who knows how to work with the media, I have power. As someone who knows how to motivate people and make things happen, I have power.

I think Ice T said it best when he said, "Real Gangsters wear trenchcoats, wear black suits, black ties and seek votes". Remember that and the old saying "Game recognizes game."

Politicians don’t care about Gangsters, but they are terrified of Hustlers in suits with the ability to speak to the press and make a point.

The Gangster hustle is short term at best. It is lucrative, you make money, you have a little fame (locally) and get to do some crazy stuff and have a good time (if you can deal with the hard life).

But it is a short term hustle with no retirement plan and serious liabilities. To the reader that sent me that email, get out man. Get out of the game and into your Hustle. Take all that knowledge you have learned on the street and flip the script. You might be making millions in the hood but you could be making hundreds of millions in "The World".

The last thing you said was, "Run with the big dogs".

I do, I chat with millionaires and billionaires that make decisions and run hustles that affect the world.

They don’t get much bigger than that and I never have to worry about taking one in the chest while playing cards with them.

So respect to you man. You came up the hard way, but you came up anyway. If I could impart a little wisdom your direction, it would be "You don’t have to stop being a gangster, just elevate your hustle. Take it out of the streets. Remember, real gangsters wear suits. "

Keep Hustling

12
Jan

5 ways to make some money after Christmas

I have not forgotten about you. As always, I am on my hustle. Some of you know that I have just opened a new bar/restaurant and have been fighting with the city and the law in getting things going.All is good in time, but I know some of you are hurting.I have been getting calls every day from folks I know who need jobs or are trying to find a way to make some extra money. Here are my “Top 5″ responses to those I have talked to who are looking to make a few extra bucks in these hard times. Continue reading ‘5 ways to make some money after Christmas’